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Budweiser Changes Beer Into Water and Ruffles Some Feathers

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For 30 years, Budweiser’s emergency water program has shipped more than 79 million cans of clean water for disaster relief.

To celebrate the big 3-0, Budweiser rolled out a heartwarming 60-second commercial for the Super Bowl. Skylar Grey’s cover of “Stand By You” played softly in the background as we watched Kevin Fahrenkrog, general manager of Anheuser-Busch’s Cartersville, Georgia brewery awaken in the middle of the night to switch gears from Budweiser’s traditional red beer cans to a classic white can with “water” in bold blue lettering and the Anheuser-Busch logo. A simple act that caused eyes around the nation to swell with tears.

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