London-based agency ByVolume created this old world inspired packaging for Brewfist’s line of Daily Brews. The designs were inspired by Italian sports illustrations making for a dynamic and eye-catching label.
CHALLENGE
Back in 2015 Brewfist challenged us to design the packaging for a stand-alone beer that could visually link to the world of Italian sports. Our answer was to create an old fictional cover of the popular sports newspaper Gazzetta Dello Sport, carrying its visual language, layout, vintage typography and the iconic pink colour. The sport making the headline could be nothing but cycling, with the name La Bassa referencing both the drop bars and the nickname of the local area where the brewery stands. The beer and label proved so popular that soon after we thought about how to turn a single beer into an entire new line of products in their portfolio.
