DIELINE AWARD WINNERS REVEALED

This Lucky Envelope Comes With a Beautiful Patterned Approach

by Natalie Mouradian on 02/26/2018 | 2 Minute Read

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A common Lunar New Year tradition is to give away lucky red envelopes full of money and other gifts as symbols of a prosperous new year. Check out this adorable take on the red envelope for MINI Asia.

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“Designed and produced for MINI Asia for the 2018 Lunar New Year, these red packets were inspired by MINI’s latest car in the line up, the new MINI Countryman. We brought the elements of the city and country into our red packet design, which is a reflection of the MINI Countryman’s product positioning and character, yet symbolic to Lunar New Year – To unfold, explore and discover more opportunities and good things in the new year ahead.”

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“The red packets (each set comes in 2 designs x 4 pieces each) were printed in 8 different pantone colours, followed by an intricate foil stamp in copper and gold and finished with blind embossed patterns to add that luxurious, tactile and visual texture.

Its final form takes shape without any glue seams, so it unfolds elegantly like a map.”

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Creative Agency: Kinetic Design and Advertising - Singapore Client: MINI Asia Creative Director: Pann Lim, Gian Jonathan Art Director: Steven Koswara Account Director: Steve NgLocation: Singapore 

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