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Mountain Dew Cans Are Here To Glow

by Casha Doemland on 12/19/2018 | 2 Minute Read

Have you ever been sipping on an ice cold Mountain Dew after a hard day, only to put it down in the dark and not be able to find it? Never again, my friends.  Pepsico, the parent company of Mountain Dew, and Crown have made sure of that by crafting a glow-in-the-dark can that turns into a neon, highlighter green when the lights go out.

The can was created to help boost summer sales in the United Arab Emirates, Oman, Lebanon, Qatar and Jordan.

According to InBev, "the inks were applied to beverage cans manufactured at Crown’s facilities in the United Arab Emirates and Jordan. Crown also worked closely with PepsiCo and ink supplier INX to secure the necessary regulatory approvals for the cans."

Editorial photograph

Created in 1932 by The Hartman Brothers in Tennessee, Mountain Dew was intended as a whiskey mixer (ick) as it was similar in flavor to Sprite. Bill Bridgford changed the recipe in the early 60s and dubbed it his ‘Tri-City Lemonade’ which helped the beverage grow in popularity.

By 1965, Pepsicopurchased Mountain Dew and began marketing it hardcore style with a cartoon called Willy the Hillbilly which caught the eyes of many and served as their campaign for the remainder of the decade. In the decades to follow, Mountain Dew would build an empire that expanded past the Appalachian area in the United States.

It only makes sense that the company would continue to up the ante with each new launch, and what better way to attract the attention of consumers than to develop a can that can act as a glow stick for all your late night summer adventures.via: FoodBev

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