Limited Edition Pocky Redesign Just in Time For Christmas

by Rudy Sanchez on 12/17/2018 | 1 Minute Read

Just in time for the holidays, Japanese snack maker Ezaki Gilco has released limited-edition Pocky packaging design. For the uninitiated, Pocky is a crunchy cookie stick dipped in chocolate or dozens of their other flavors. Created in Japan, the delectable and smothered cookie-biscuit has gained fans the world over.

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Designed by multiple D&AD award winner and creative director at Dentsu, Inc. Yoshihiro Yagi, the new packaging is minimalist, slick, and playful, with little text. Simple geometric and flat shapes with a limited and contrasting color palette evoke a childhood whimsy that’s perfect for the holiday season.

The collection is named “Pocky The Gift” and is available in 3,6,9,12, and 27 boxes. Shoppers get to pick out which flavors go into the box, tailoring it to the recipient.  Yagi wanted to create a sense of happiness before opening the box that would inspire some choice gifting.

Editorial photograph

The side of each of box has a short message describing the inspiration for the design. Most are abstract and even a little poetic with vague nuggets like “black covered in love,” (for chocolate) and “grapes at midnight” (for, you guessed it, grape).

Flavors in this set include classic chocolate, berry, sweet potato, green tea, citrus, and grape and are available until January 2019 at the Marui department store.

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