LEGO is one of the largest toy makers in the world, and last year they raked in over $5.3 billion even though their patent for the ubiquitous interlocking plastic bricks expired long ago. Despite their popularity, there are other plastic brick toy-makers, the biggest being Mega Bloks, which is owned by Mattel. Others like Lepin, out of China, are more ripoff artists, blatantly copying sets and infringing on licensed intellectual property like Star Wars. Now, a new challenger has appeared, but rather than competing on price (as many parents will attest, LEGO sets aren’t exactly cheap), theyâre focusing on the more politically-inclined consumer.
Company âKeep and Bear,â an overwhelmingly pro-Trump website selling a variety of pro-second amendment and anti-liberal tchotchkes, has branched out from stickers and t-shirts to kids toys with âMAGAâ building blocks.
Most of their sets are comprised of mini-figures resembling Trump, Lady Liberty, Hillary Clinton (in an orange prison jumpsuit, naturally), Chuck Norris, and a Crusader knight. âBuild the Wall,â however, is a kit that includes 101 pieces and is simple enough that any Trump fan can put it together, unlike the actual border wall which the President is still struggling to get built.
