Archie Rose's Summer Gin Project Comes With an Artistic Look

by Natalie Mouradian on 11/19/2018 | 3 Minute Read

Australian agency Squad Ink designed this artistic packaging for Summer Gin Project, a limited edition release of Australia's Archie Rose Gin.Summer Gin Project is a two-part gin series showcasing the character of Australia’s most iconic season and distinctive natural environments: Bush and Coast. Each gin features distillates made from sustainably sourced plants, fruits and herbs, that have been wild foraged in Sydney by renown local forager, Diego Bonetto.

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Our brief was to create packaging that captures the natural richness and essence of these two distinctive Australian environments. Archie Rose have skillfully bottled the flavours of the land, yet it was our mission to enhance the flavour experience through the use of colour and texture. We believe design can have a powerful effect over people’s perception of flavour so we embraced watercolour illustration as a means of capturing not only the visual features of these environments but also the distinctive flavour profiles of the liquid. For example the herbal and eucalyptus notes really sing out though the dry green tones of the Bush label and the notes of fresh peach and briny sea lettuce (seaweed) are captured through the soft pinks and white-washed blues visible in abstract wind swept coastline.
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The watercolour illustration style provided us with a natural yet vibrant aesthetic that perfectly captures the raw beauty of the Australian bush and coast. Additionally we opted for a real timber label stock to offer a strong connection to the land whilst elevating the premium cues of this limited release spirit.

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Bush – Summer Gin

The Australian bush provides an essential livelihood for those who call it home through its untamed beauty, red earth and radiating heat. Capturing the distinctive aromas of the bush, it comes to life through native waxflower, pink peppercorn, wild farmer’s friend and native thyme featuring herbal and eucalyptus notes that pay tribute to a season that is quintessentially Australian.

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Coast - Summer Gin

Inspired by the Australian Summer, Coast is one half of a single-batch gin project that captures the sense and character of our most iconic and celebrated season. The salty sea air, crashing waves and sprawling beaches all play a part in our love affair with the Australian coast in summer, offering a feeling of renewal. Featuring vibrant fruit and salty notes that pay tribute to a season that is quintessentially Australian.

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