Pearlfisher Copenhagen Designs Innovative New Challenger Brand, Sea Man Seaweed Chips
by Natalie Mouradian on 11/01/2018 | 1 Minute Read
Pearlfisher created this standout work for innovative new challenger brand, Sea Man Seaweed Chips - a new premium, handcrafted chip made from a farmed species of seaweed called bladderwrack - a healthy and sustainable alternative to potato chips.
Working in close partnership with founder and dedicated sea farmer, Heine Max Olesen, we looked to build an iconic identity inspired by Heine's larger than life but down to earth personality.
For the design, handcrafted illustrations depict an undersea world waiting to be explored and an illustration of a diving Sea Man, evoke the bold, playful and pioneering spirit of the sea farmer.
- Agency: Pearlfisher