Who Knew Seaweed Packaging Could Look This Good

We’re mesmerized by this packaging for Wind of Ruri, a brand of Japanese seaweed.

“‘Wind of Ruri,’ the top-grade Japanese green laver (Enteromorpha prolifera) that has the strongest fragrance and the best taste, grows only in a specific fishery of Yoshino River in Tokushima. The design of its package is a polyhedron with the motif of the beautiful water surface of Yoshino River. The silver-leafed material that is seen through the holes in the center, specially processed with a wavy pattern, also represents the water’s surface. The Japanese classical logo and the edgy package form embody a mixture of tradition and modernity.”