Who Knew Seaweed Packaging Could Look This Good

by Natalie Mouradian on 10/09/2018 | 1 Minute Read

We’re mesmerized by this packaging for Wind of Ruri, a brand of Japanese seaweed.

Editorial photograph
Editorial photograph

“‘Wind of Ruri,’ the top-grade Japanese green laver (Enteromorpha prolifera) that has the strongest fragrance and the best taste, grows only in a specific fishery of Yoshino River in Tokushima. The design of its package is a polyhedron with the motif of the beautiful water surface of Yoshino River. The silver-leafed material that is seen through the holes in the center, specially processed with a wavy pattern, also represents the water’s surface. The Japanese classical logo and the edgy package form embody a mixture of tradition and modernity.”

Editorial photograph
Editorial photograph
  • Art Director: Yukihiko Aizawa
  • Client: Tokushima Kengyoren, Food Relaiton Co., Ltd.
  • Project Direction: China Nagata
  • Producer: Kurio Kojiro (Food Relaiton Co., Ltd.)

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