Who Knew Seaweed Packaging Could Look This Good
by Natalie Mouradian on 10/09/2018 | 1 Minute Read
We’re mesmerized by this packaging for Wind of Ruri, a brand of Japanese seaweed.
“‘Wind of Ruri,’ the top-grade Japanese green laver (Enteromorpha prolifera) that has the strongest fragrance and the best taste, grows only in a specific fishery of Yoshino River in Tokushima. The design of its package is a polyhedron with the motif of the beautiful water surface of Yoshino River. The silver-leafed material that is seen through the holes in the center, specially processed with a wavy pattern, also represents the water’s surface. The Japanese classical logo and the edgy package form embody a mixture of tradition and modernity.”
- Art Director: Yukihiko Aizawa
- Client: Tokushima Kengyoren, Food Relaiton Co., Ltd.
- Project Direction: China Nagata
- Producer: Kurio Kojiro (Food Relaiton Co., Ltd.)