Shift Coffee Comes With an Elegant Typographically-Driven Look

by Natalie Mouradian on 10/08/2018 | 2 Minute Read

This elegant black and gold coffee packaging for Shift stands out. Designed by Melissa So, this packaging features a beautiful typographic approach.

Editorial photograph
Editorial photograph

“Shift is about challenging your perceptions and changing coffee experiences by putting all of your senses into play.

This is a coffee drinking experience gamified to test what you thought you knew about the coffee you drink on the daily.”

Editorial photograph

“Coffee geeks are putting their palates to the test to identify which coffee is from which country of origin. Each 33g bag is identified by only an icon, offering a small clue. The 33g bags only offer an opportunity to brew each coffee twice. The answers and tasting notes lay behind a scratch card. Play the game to find out how in tune you are.”

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

“A typographic treatment with shifting planes was developed inspired by impossible shapes. The icons for each coffee origins were created using elements from the corresponding country flags.”

Editorial photograph
Editorial photograph
Editorial photograph
  • Art Direction, Graphic Design, Packaging Design, Photography: Melissa So
  • Client: Toby's Estate Coffee Roasters
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