Vivevive Celebrates Period Underwear

by Casha Doemland on 10/29/2018 | 2 Minute Read

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Vivevive reaches out to CFC to produce artistic, body-inspired packaging for their women's period-proof underwear brand and we are all about it! ‘vive’ is a word that means ‘hurrah’ in French, 'life' in Spanish. 

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Design keywords for the brand mood was simple.1. sophisticated yet joyful2. elegant yet witty  

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Editorial photograph

Editorial photograph

Starting from the belief that the most natural body is the most beautiful, we created a graphic that abstractly expresses the natural curve of the female body. The cheerful curve that connects the letter ‘v’ and ‘e’ in wordmark symbolize positive mind, like the slogan 'More comfortable than habit and more natural than you.’
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Editorial photograph
 

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  • Design Agency: CFC
  • Creative Director: Charry Jeon
  • Designer: Jiyoung Kim, Yoonji Nam, Minsun Lee
  • Product Photography: Kiwoong Hong
  • Project Director: Sangvin Lee

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