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FREEOCLOCK Is a Striking Take on Tea Packaging

by Casha Doemland on 10/29/2018 | 1 Minute Read

Editorial photograph

Sergio Laskin produced beautifully, abstract boxes of art of FREEOCLOCK's redesign, with unique patterns, shapes and colors for each individual flavor. "As long as you step into FREEOCLOCK, you can feel a free country without time limit, that leads you into the world of tea."

Editorial photograph
Editorial photograph

Design DirectionFREEOCLOCK, which is very similar to the teatime THREE O' CLOCK, Tea Time, is a relaxing tea time. But FREEOCLOCK means no time limit, and it's time to taste tea all the time. Exploring the mystery of tea and the journey of life, we came up with 7 different illustrations.

Each tea blend has its own personality and feels to it, forming a strong and vivid product line.

Editorial photograph
Editorial photograph