SMPL Packaging Design
by Casha Doemland on 10/17/2018 | 2 Minute Read
SMPL Superfood Bites reaches out to Interact Boulder to create their minimalistic, yet chic packaging that features black and white stripes, the logo and a pop of pastel color on the bottom to decipher the flavors.
"Interact Boulder was approached to develop a name, branding and packaging for SMPL Superfood Bites, a start-up whole food bite product developed by Ellis Fried, a student at the University of Michigan. With the premise that you are the brands you buy, the intention was to create a visual aesthetic that affirms that snacking is a lifestyle fashion statement. The name SMPL was chosen to communicate the clean ingredient deck as well as the on-the-go convenience factor. All of the packages and caddies flow seamlessly together and create an impactful brand block on shelf while still creating clear distinction between flavors."
"Tired of throwing away half-eaten energy bars filled with sugar and anything-but-simple ingredients, the founder was determined to create a more convenient way to consume truly nutritious organic foods. SMPL has always believed food should be: organic, convenient, zero sugar added, look good & taste good.
SMPL has just been picked up by SoulCycle, MatchaBar and Alo Yoga in New York City and now shipping nationwide at livesmpl.us."
- Agency: Interact Boulder