PYT Beauty Primary and Secondary Packaging
by Casha Doemland on 10/16/2018 | 2 Minute Read
PYT Beauty is launching a no B.S. line that does not feature any of the "bad stuff" or harmful ingredients often found in cosmetics brands. This line features black packaging, with a light embossment of "No BS" and the company's logo in bright orange.
PYT Beauty is a new cosmetics line without the B.S. (bad stuff), launched in the summer of 2018. As the company’s branding partner, we’ve worked closely with the founders to create the brand identity, packaging language and website. To create the brand identity, we developed custom brand colors and, combined with playful language, minimalist graphic elements, and black and white lifestyle photography, crafted a contemporary aesthetic with pops of youthful vibrance.
Product specs:Primary - soft touch with raised screen print texturingSecondary - Paperboard with metallic accents silver tint photography spot gloss and emboss