Curl Is Joy For Your Hair

J. Curl partners up with Choice Studio to deliver a joyful experience for your hair from packaging to product. Each design is displayed on a white label on a white bottle with a pop of color depicting the use for the product.  "The story begins in 2018 with a selection of the most advanced technology and unique formulas with innovative ingredients and bottling it up in a playful, yet simple shape.

We came up with a J.Curl naming trying to create an association with a professional hairdresser that might have created his own hair care system.We thought about J.Curl and who is he, what does he like and how he spends his time. How he treats client’s hair and what advice she could give and we came up with the main idea — it’s a fictional character and anyone can be J.Curl. Anyone can become his own professional hairdresser and give his hair a joyful care."Be your own J.Curl.