Magia Piura

by Casha Doemland on 10/15/2018 | 1 Minute Read

Editorial photograph

Designed by Alejandro Gavancho, Magia Piura's packaging displays nature through birds and plants and art through the patterns and abstract designs. Together, the two worlds offer a unique, one-of-a-kind packaging. "Magia Piura is a brand that specializes in chocolate and cacao derivatives and is based in Piura, Peru, where it produces and distributes its products. Piura is a place well-known for its mysticism and there are parts of the province that still hold on to the tradition and beliefs of shamans and spells."

Editorial photograph
Editorial photograph

"To create the packaging, we were faithful to the concept of magic: key to the place of origin. But this time, relating it to its surroundings; collages, textures and brighter colours which nod to local fruits and nature that grow close to the cacao plantations."

Editorial photograph
Editorial photograph

 

Editorial photograph

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