This Black and White Brew Was Born Out of an Agency's Design Movement

by Natalie Mouradian on 02/08/2018 | 3 Minute Read

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Terminal Design created this dynamic packaging for their own beer brand, Terminalizm. The design features different black and white patterns that possess an artistic quality.

“Terminal design made its own brand of beer and called it Terminalizm. The beer is named from the created movement Terminalizm which has become an integral part of the identity of the Terminal Design company. The design of the beer labels and beer coasters are the reduced copies of the collective works of designers made according to the rules and canons of Terminalizm.”

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“Terminalizm is an art movement based on the rhythm of simple relatively identical black and white graphic forms repeated by a group of people in sequence, one after another and with respect to the previous author.

Terminalizm was presented earlier in exhibitions and performances. The first event was held on November 26, 2014 at the former textile factory Red Flag in St. Petersburg. Then the manifesto of Terminalizm was proclaimed, it lies in the attempts to find a balance between individual and collective principles of creativity.”

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“According to Ivan Kulikov, Creative Director of Terminal Design, Terminalizm is the language of group self-expression. A method is based on rhythm and black and white graphics by which we are identified. ‘Copying the same symbol-term each person will create it in his own way and will attach a special meaning and character, but will act according to the rules of Terminalizm repeating the terms of the previous author and trying to reproduce them as accurately as possible.’

‘The essence of our art movement consists in the aesthetization of rhythm, in love to order and rhythm’, Ivan explains.”

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On November 30th  a presentation of a new beer was held for Terminal Design customers and friends. Guests were able to taste the branded beer and assess the contribution of a large team involved in the process of creating a new design product.”

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Designed By: Terminal DesignLocation: St.Petersburg, Russia

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