Nord Stream's Packaging is a Unique Take on Preserved Food Packaging
by Natalie Mouradian on 02/07/2018 | 3 Minute Read
LOCO Studio designed this unique and modern packaging for NORD STREAM, a line of preserved foods. The design breaks away from what you might typically expect for this category of foods and instead is a fresh, bold take that is sure to capture the attention of consumers.
“NORD STREAM is a product line of preserved foods. The brand consists of 5 different tastes: sardine, smoked mussels, crab, octopus, squid. The main competitive advantages of NORD STREAM are interactivity and responsiveness. Each package in the line is distinguished from the others due to its graphic and colour identification. While creating the concept, we came up with the idea that communication of the product with its potential customer should be done with the help of the hidden animation, which is based on the work of the moiré pattern. The picture which is on the top of the package starts moving when you open the package. It impresses and involves a customer into the process of communication with the product.”
Designed By: LOCO StudioPhotography Studio: 100% art | 100%art.ruLocation: Russia