DIELINE AWARD WINNERS REVEALED

These Supplements Are Made Especially for Vegans and Vegetarians

by Natalie Mouradian on 02/05/2018 | 2 Minute Read

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Designhorse AS designed this simple yet elegant packaging for Complete Vegan, a supplement brand that specializes in providing essential nutrition to vegans and vegetarians.

"Complete Vegan is a product range of 100% vegan dietary supplements made from algae and plant resources. The products target vegans and vegetarians – a target group with strict criteria for what they are consuming through their diet.”

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“The vegan product segment is characterized by a organic/green/crafty design that we wanted to avoid. To be disruptive to the segment and appeal to a bigger audience we chose a minimalist design solution, with elegant typography and high quality print. Complete Vegan is a dietary supplement that does not necessarily have to be associated with a ‘alternative’ lifestyle, but can be used by anyone interested in sustainability, environment and climate.

To be honest to the content we chose to print the packaging on a environmentally friendly biodegradable paper.”

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Designed By: Designhorse ASDesigner: Axel Gustafsson Project Manager: Nicolai Jernberg Client: Natura Lab Location: Oslo, Norway

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