Featured image for We Love This Bold Packaging and Branding Concept For Adidas Superstar's 50th Anniversary

Student & Concept Packaging

We Love This Bold Packaging and Branding Concept For Adidas Superstar's 50th Anniversary

by Natalie Mouradian on 01/31/2018 | 4 Minute Read

Editorial photograph

Student Duy Dao designed this fashion-forward concept for Adidas’ 50th Anniversary of their Superstar sneaker.

Editorial photograph

Editorial photograph

Editorial photograph

“In 2019, Adidas celebrates the 50th Anniversary of the iconic Superstar with the ‘FOREVER YOUNG’ campaign. This campaign is a tribute to influential figures that Adidas and the Superstar had been a part of or been influenced by. The campaign includes a design packaging of the special edition Superstars along with promotional posters and an invitation for the shoe release party in Melrose, Los Angeles.”

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Designed By: Duy DaoLocation: Los Angeles

Share