New Year, new Diet Coke! A redesign two years in the making, this fresh look for Diet Coke hopes to capture the attention and love of the younger generation of Coca-Cola drinkers while still staying true to the brand.
“We know Diet Coke has all kinds of fans—from people who have loved its great taste since it launched in 1982 to Millennial men and women who are always looking to try new things,” explained Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke. “We’re modernizing what has made Diet Coke so special for a new generation. The same unapologetic confidence still comes through and the same great Diet Coke taste people love is here to stay, but we’re making the brand more relatable and more authentic.”’
The new flavors take a cue from younger generations, who have a love of unique flavor combos (think hot sauces or craft beer). “Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” Acevedo mentioned. “We’re contemporizing the Diet Coke brand and portfolio with sleek packaging and new flavors that are appealing to new audiences.” Alongside the classic Diet Coke—which, don’t worry, will still taste the same—starting in February you’ll be able to sip on Diet Coke Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.
