Bring a Little Piece of India Home With This New Line of Readymade Food
by Natalie Mouradian on 10/02/2017 | 2 Minute Read
Bring a little piece of India home with this bold line of readymade Indian food. Toolbox Design created an eye-catching packaging solution for Vij’s at Home.
“Vikram Vij is the reigning emperor of modern Indian cuisine in Canada, a beloved figure and a household name. For his Vij’s at Home line, the celebrated curries of his Vancouver restaurants are packaged up for perfectly spiced at-home indulgence. Toolbox wanted the design of the packaging to reflect the passion, personality, and gusto of the man himself. Combining careful photography, a vivid colour system, and evocative storytelling, we reinvented the series with a vital new design. It’s a culinary tour of India – without the 19-hour flight.”
Designed By: Toolbox DesignCreative Director: Niko Potton Designer: Veronica Stark Production Artist: Karie McKinley Copywriter: Jon Shanahan Account Manager: Victoria Whyte Client: Vij’sLocation: Vancouver BC, Canada