DIELINE AWARD WINNERS REVEALED

There's No Need to Dive Deep For These Seaweed Treats

by Natalie Mouradian on 10/03/2017 | 3 Minute Read

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UK based Kingdom & Sparrow redesigned the packaging for The Cornish Seaweed Company. Known for their healthy seaweed based snacks, the packaging needed a fresh look in order to attract more consumers. Watercolor illustrations helped create an overall eye-catching design.

“The Cornish Seaweed Company has phenomenal products – seaweed that’s hand harvested straight from the Cornish sea. Their brand had done well for them, but as they grew, reaching a wider audience, they knew it was time for a refresh.”

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“We wanted to celebrate the seaweed in all it’s glory and tell its story from sea to plate. Using watercolours we hand-painted the seaweed to capture the movement and life of the seaweed under the water.

The logo is clean and simple to work against the paintings but also to re-emphasise the simplicity of the product. We included a diving character to represent Tim and Caroline who get into their diving equipment and scour the seas for the best organic seaweed.”

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“The packaging itself has a craft feel to mirror the hand foraged nature of the product and to let consumers know what type of product this is. This rebrand really tells the story of a wonderful Cornish company with big ambitions and a delicious, natural product.”

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Designed By: Kingdom & SparrowLocation: UK

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