This perfume collection celebrates the perfume capital of the world – Paris, France. Onss Mhirsi was responsible for the elegant design and wanted to provide consumers with a sense of luxury and magic.
“Boulevard is a new Parisian fragrance collection. Boulevard’s goal is to share the atmosphere of a vibrant and inspirational city such as Paris, with the rest of the world. This brand offers its customers, an olfactory trip to the capital of France. When thinking of Boulevard, elegance, quality, passion and discovery are the words that come to mind.”
“With fragrances inspired from iconic spaces such as Palais Royal, Voltaire, Notre-Dame, Pont-Marie or Haussmann, Boulevard gives the opportunity to travel throughout the city of lights.
Each of the packaging is designed to visually transport the customer and give them a strong sense of elegance. They are all created through minimal patterns inspired by the spaces they are named after.”
Design & Art Direction: Onss Mhirsi
Concept & Product Photography: Danaé Brucelle
Client: Ali Azzabi
Location: Paris, France
