Robot Food has designed this bold graphic packaging for Wayward Wines.
“Introducing Wayward Wines – a new concept from Robot Food that defies typical category cues and shuns industry snobbishness. No region, no year, no individual grape. Just beautifully blended wines in a spectrum of bold, distinctive flavours.”
“Never the type to sit on our hands, Wayward Wines came to be after witnessing a rather awkward exchange in a wine shop. After asking the assistant for help with a gift, the customer was met with a bamboozlement of knowledge on grapes, regions and years. They left shortly after, empty handed and disappointed, while the assistant was left without a sale. Clearly this approach didn’t resonate, but is it much different to how the rest of wine is operating?
