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Love Is Sure To Be In The Air With This Card Game

by Natalie Mouradian on 10/05/2017 | 3 Minute Read

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What if asking questions could strengthen your relationship? De 36 frågorna (The 36 questions) is a card game that explores this idea, with beautifully illustrated packaging to boot.

“De 36 frågorna (The 36 questions) is a series of personal questions used by the psychologist Arthur Aron to explore the idea of fostering closeness through mutual vulnerability.”

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“De 36 frågorna is a social game based on Aron’s research. Or as we like to call it, love in a box! The two participants take turns in asking the questions and finish by looking into each other’s eyes for four whole minutes.”

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“With the packaging we wanted to convey the idea of love in the form of mystical chemistry. In the design you’ll find quite a few clear and unclear references to both questions in the game as well as love in general, and maybe some hidden messages.

The colour and typography lend its expression from the indulgent 1970s. The combination is an explosive reaction between free love and occult alchemy. The result will last forever!”

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Designer: Martin Ohlsson Client: Ninja Print Photography: Mikael Selin, Mattias DieselLocation: Sweden 

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