Take-away food is pretty standard, and lots of restaurants use similar or exactly the same packaging for their orders. Seeing immense possibility to make things more creative, Endika Gómez de Balugera, Estela Vela and Pablo Berges developed a bold, funky concept for the restaurant Born2Be. We spoke to the designers to learn more about the driving vision behind their design, communicating a message loud and clear, and more.
Endika, Estela, and Pablo: Our main goal was to create a new, singular and casual experience and a modular packaging that includes all this concept as well as the local’s atmosphere creating a distinctive image and concept. We created a 360° concept: brand identity, interior design, menu, ads, social network and packaging.
Endika, Estela, and Pablo: Nowadays we are experiencing a take away boom due to our way of life and the emergence of different apps. Despite the large and varied offers, there are not many cases of innovation in terms of packaging and communication with the consumer.
