Food Packaging, Student & Concept Packaging

The Adorable Nut Concept that Takes Inspiration from a Childhood Cartoon

by Natalie Mouradian on 08/30/2017 | 2 Minute Read

Paulo Parsons has created the adorable packaging for The Bear’s Nuts, a conceptual nut brand that takes inspiration from a favorite childhood cartoon, Winnie The Pooh.

“Inspired by Winnie the pooh's obsession with honey, The Bear's Nuts, is a 'tongue in cheek' nuts brand that uses one consistent ingredient...honey!

A confident and playful tone of voice was used to portray the fun nature of the brand. Handwritten fonts and bright colours helped to give it a light hearted quality whilst still highlighting the exciting flavours within.

The bees are also key to the brands visual style. The bear is definitely the main character, however, without bees, there is no honey and without honey, there are no nuts...well 'The Bear's Nuts' anyway.”