La P'tite Olive Will Have You Feeling Nostalgic

This olive oil is reminiscent of nostalgia and childhood bedtime stories. Greek designer Spyros Doukas designed the packaging for the high-end olive oil brand, La p’tite olive.

“La p'tite olive is an upscale Extra Virgin Olive Oil brand developed exclusively for the French market, targeting parents valuing their children’s nutrition. The brand will be distributed exclusively through pharmacies in the organic or children’s’ nutrition sections. The inspiration for the brand comes from Greek village life, the childhood memories and the sweet imagery that comes along. The humble scale of things, the innocence and, above all, the pure flavours that we still crave are driving the brand’s visual language. The young girl who collects the olives from the tree in a carefree way acts as the brand ambassador- an image so warmly familiar, and so full of rich emotions.”

Agency: Spyros Doukas / Katerina Anagnostou

Client: brandvalueConcept and Naming: Katerina AnagnostouDesigner: Spyros Doukas Illustration: Filio Sampsaki, Spyros Doukas, 3D artist: Costis PapatheodorouLocation: Athens, Greece