Cocoro Rooster is a chicken fast food restaurant that is guaranteed to make you smile. The mascot, an adorable, bug-eyed chicken, is fun and instantly recognizable, giving the brand a jolt of energy. Galilea Torres, the designer at Tropical Branding Lab behind the project, told us a bit more about creating Cocoro Rooster’s mascot, developing the bold design, creating something that would appeal to both kids and adults, and more.
Galilea Torres: Every project I work on starts with a briefing, where I ask my clients about their target audience (to whom the product is directed to), basic aspects of their product or service (mission, vision, values, etc.), then we assign adjectives to the brand as if it were a person (appearance, personality, preferences, behavior).
Once the information we have on the brand is studied, I create a moodboard for inspiration with all the qualities and aspects that we have to highlight in it, then we initiate the sketching process, and then we move on to the digital side of things.
