The beauty of transparency with packaging design is that what you see is what you get. This is especially the case with the packaging for Designtorget, a line of soaps and other products made specifically with your home sweet home in mind. Carl Nas Associates were responsible for the elegant yet minimalistic design.
“The new home care range from Scandinavian retailer Designtorget contains no colour, no preservatives and no petrochemicals. Our packaging uses a solid grid, originally created by Kurppa Hosk, and variations of liquids and proportions to communicate the variety of products – soaps, detergents and hand soaps – and fragrances within the range. The bottles easily blend into any home decoration style and the clear bottles also helps to convey the purity and honesty of the product itself.”
Agency: Carl Nas Associates
Client: Designtorget
Creative Director: Carl Johan Nas
Designer: James Cotton
Location: London, United Kingdom
