DIELINE AWARD WINNERS REVEALED

With Designtorget What You See is Definitely What You Get

by Natalie Mouradian on 08/28/2017 | 2 Minute Read

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The beauty of transparency with packaging design is that what you see is what you get. This is especially the case with the packaging for Designtorget, a line of soaps and other products made specifically with your home sweet home in mind. Carl Nas Associates were responsible for the elegant yet minimalistic design.

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“The new home care range from Scandinavian retailer Designtorget contains no colour, no preservatives and no petrochemicals. Our packaging uses a solid grid, originally created by Kurppa Hosk, and variations of liquids and proportions to communicate the variety of products – soaps, detergents and hand soaps – and fragrances within the range. The bottles easily blend into any home decoration style and the clear bottles also helps to convey the purity and honesty of the product itself.”

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Agency: Carl Nas AssociatesClient: Designtorget Creative Director: Carl Johan Nas Designer: James CottonLocation: London, United Kingdom

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