DeVry Distillery's Spirits Capture The Spirit of South Africa

by Natalie Mouradian on 09/27/2017 | 3 Minute Read

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Whitespace Creative Direction created the packaging for De Vry Distillery, a South African company that specializes in creating a line of spirits that represent their origins.

“De Vry Distillery finds its home in a former milk shed located in the obscure backlands of the Free State. Inspired by the sense of possibility carried by blue skies and the abundance of sorghum, the Du Plooy brothers - Gerrit, Pasch and Albert grew passionate about crafting a line of homegrown spirits that are authentic and truly South African. his distillery brand is centred on three ideas: a shared passion for crafting, a love for country and a quest for freedom of expression in respect of both taste and production.”

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“De Vry Distillery is established on a concept that combines the traditionally English, Polish, Dutch and even Russian spirit distilling processes with a new generation of South African culture and local humour, merging the ironic differences of origin with 'boere' culture. De Vry Distillery offers a refreshing perspective of the spirits industry - one that is not mainstream, but authentic, engaging, inclusive and most of all, unexpected.”

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“Their range of spirits comprises of a two gin varieties, a vodka and a rum. Each spirit was given a name that carries a combination of heritage and culture that results in irony. By keeping basic elements of traditional spirits logos and their associations, such as colours and embellishments, the De Vry Distillery brand is able to stay true to its roots.”

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“A luxury paper stock was selected to showcase that the brand is of premium quality and even position the entire brand as high-end. The logo is made up of eight representative elements, each rationale by the concept. The choice of colour for each individual spirit packaging is representative of traditional colour associations. The chosen positioning for the brand speaks from the three core ideas that it is centred on - passion, freedom, country. Each respective concept is deep-rooted and bears actual importance to the brothers.”

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Agency: Whitespace Creative Direction Client: De Vry Distillery Description: Alcohol/Beverage Packaging Creative Director: Sean Harrison Designer: Nini Oosterhuis and Camilla Finezzi Jones Photographer: Nini Oosterhuis Copywriter: Kyra Beer Client Service: Lezaan Richter Location: Cape Town, South Africa


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