This Honey-Flavored Tea Comes With Beautifully Feminine Packaging
by Natalie Mouradian on 09/25/2017 | 4 Minute Read
SECRETEA is the delightfully elegant yet feminine honey-flavored tea brand from the friendly farmlands of Mount Maizuru in Japan. ANGLE visual integration was responsible for the luxurious branding and packaging.
“SECRETEA from Maizuru cultivates premium honey black tea given its splendid natural environment. During the summer season, an enormous number of tea green leafhoppers are gathered in their evergreen tea garden. The insects are tempted to bite on tea tree shoots when they cling to the shoots, hence the nickname of being ‘salivated.’ Afterward, the taste of honey becomes concealed in the tea. It is easy to indulge in the refreshing nectar upon the first sip, and crave for the lasting taste upon the second sip. This is SECRETEA’s unique honey fragrance, which features an elegant and aromatic aftertaste.”
“For the purpose of sustainability, SECRETEA does not hide any secrets. It adopts the approach of transparent contract farming and insists to take care of its natural tea fields directly. By adopting natural farming, it does not use any insecticides, antibacterial substances, herbicides, or chemical fertilizers. It upholds the principle of protecting the honey tea from any chemical substances, and attempts to maintain a symbiotic relationship with tea green leafhoppers. As SECRETEA humbly learns from nature and treats the land kindly, pests become beneficial insects that instill aroma into tea leaves. Their respect for Mother Nature has continuously yielded abundant harvests of quality tea.”
“The complete and careful tea making process involves fully hand-planted tea that areroasted directly by tea sommeliers. This enhanced SECRETEA’s honey tea to a premium level that exhibits the five characteristics of fragrance, aroma, fruit honey, aftertaste, and scented smell.”
Designed By: ANGLE visual integration