Verve Coffee Roasters gets a refreshing new look for their product line. The design features earthy yet bright colors and their standout logo.
“Verve Coffee Roasters believes the coffee experience is their responsibility from seed to cup. Combining this undying dedication to their craft, along with the unique cultural ethos rooted in their Santa Cruz home, we set out to refresh the brand in a way that would feel authentic to who they are, yet push the brand in a new direction as it continues growing.”
“The refreshed packaging had to breathe life into the brand while incorporating its identity as a Santa Cruz coffee roaster with a passion for the highest quality coffees they could possibly find. Using color, materials, purposeful copy, and a simplified iconic labeling system, our new approach to their packaging highlights the quality of the product while capturing the essence of the brand.
