Refreshing the Verve Brand with Design Rooted in Ethics and Excellence
by Natalie Mouradian on 09/20/2017 | 4 Minute Read
Verve Coffee Roasters gets a refreshing new look for their product line. The design features earthy yet bright colors and their standout logo.
"Verve Coffee Roasters believes the coffee experience is their responsibility from seed to cup. Combining this undying dedication to their craft, along with the unique cultural ethos rooted in their Santa Cruz home, we set out to refresh the brand in a way that would feel authentic to who they are, yet push the brand in a new direction as it continues growing."
“The refreshed packaging had to breathe life into the brand while incorporating its identity as a Santa Cruz coffee roaster with a passion for the highest quality coffees they could possibly find. Using color, materials, purposeful copy, and a simplified iconic labeling system, our new approach to their packaging highlights the quality of the product while capturing the essence of the brand.
The Verve brand is one that consumers connect with a deeper level and are willing to support beyond the coffee. So to help the brand utilize this opportunity we continually design graphics for apparel and other merchandise.”