Little Sumo Is a Fresh Conceptual Take on Gin

This simple yet playful take on gin packaging is a breath of fresh air. The Butcher’s Shop Design created this conceptual packaging for “Little Sumo,” a boutique gin brand from South Africa.

"’Little Sumo’ is a boutique gin brand crafted in Cape Town, South Africa. The idea was to create a brand that stood out against the flooded South African gin market that tends to have a ‘hipster’, craft and vintage design slant.

Little Sumo needed to fight for attention on the crowded shelf while maintaining a strong brand identity across numerous potential variants.

This project was originally designed for a client, but later cancelled.”

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Creative Agency: The Butcher’s Shop DesignDesigner: Kate Butcher Location: Cape Town, South Africa