Little Sumo Is a Fresh Conceptual Take on Gin
by Natalie Mouradian on 09/18/2017 | 2 Minute Read
This simple yet playful take on gin packaging is a breath of fresh air. The Butcher’s Shop Design created this conceptual packaging for “Little Sumo,” a boutique gin brand from South Africa.
"’Little Sumo’ is a boutique gin brand crafted in Cape Town, South Africa. The idea was to create a brand that stood out against the flooded South African gin market that tends to have a ‘hipster’, craft and vintage design slant.
Little Sumo needed to fight for attention on the crowded shelf while maintaining a strong brand identity across numerous potential variants.
This project was originally designed for a client, but later cancelled.”
Creative Agency: The Butcher’s Shop DesignDesigner: Kate Butcher Location: Cape Town, South Africa