We’re suckers for a great cold brew coffee and Hunt and Brew’s inspired flavors from around the globe are skillfully complemented by the bold, illustrative designs featured on the bottle. We got a chance to speak with designer Nicoletta Braach-Maksvytis of Boxer & Co. and she shared her thoughts on the project.
Nicoletta Braach-Maksvytis: We needed to appeal to design savvy hipsters and give them a product that looked as good as they’d get in specialty coffee shops. The brief called for an alternative and edgy design, so I jumped at the opportunity to draw inspiration from a personal passion for tattoos and tattoo culture to create concepts synthesized from a blend of traditional tattoo aesthetics and modern design principles.
We presented an initial round of concept sketches to the client, paired with reference imagery and our recommended illustrators. The client chose their favorite concept and it was developed further, never losing sight of the bold simplicity and originality of the concept sketch.
