JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

Wicked Barrel Brewery Has a Jaw Dropping IPA With a Fun Label

by Natalie Mouradian on 09/14/2017 | 3 Minute Read

Editorial photograph

Stefan Andries has designed the packaging for Jaw Drop, a colorful IPA that comes with a fun design.

“Jaw Drop is a brand new IPA made by Wicked Barrel Brewery - and as the name says, your jaws will drop because of the hoppiness & flavour of this beer! Jaw Drop is available to buy online and in various pubs in cities throughout Romania (Bucharest, Iasi, Timisoara, Cluj and of course the hometown of Bicaz).”

Editorial photographEditorial photographEditorial photographEditorial photograph

“Having previously designed the Wicked Barrel logo & identity, I wanted to design something that would stand out but without overpowering the logo. 

When the reversed jaw dropping faces idea came to me I focused on creating simplified features of the faces that could work both ways - the teeth act as hair for the opposite face or the eyebrows that act as dark circles under the opposite eyes.” 

Editorial photographEditorial photographEditorial photographEditorial photograph

Designer/Art Director: Stefan AndriesClient: Wicked Barrel BreweryLocation: Bucharest, Romania

You may also like