These Conceptual Food Products Represent Aspects of Vietnamese Culture in a Funky Way
by Natalie Mouradian on 09/13/2017 | 3 Minute Read
NAM VI is a delightful conceptual take on Vietnamese food products. The design features bold typography and funky yet colorful characters that represent various aspects from Vietnamese folklore and mythology.
“NAM VI is a fictional premium brand providing Vietnamese food made of carefully selected and high-quality ingredients, targeting a new young market in Central Europe.
Traditional Vietnamese cuisine is based on the harmony of five elements: Wood, Fire, Earth, Metal, and Water. Vietnam is also a country of exotic natural beauty, and a home of a unique culture resembling a kind, joyful and sensitive attitude towards the land and life.
NAM VI's visual identity aims to emphasize this atmospheric attitude by using lively contemporary fonts, and by introducing five key characters inspired not only by the five elements but also Vietnamese mythology, folklore, Zodiac, and the local fauna.
Besides providing high-quality food, the brand and its visual solutions have an educational purpose by sharing interesting cultural, lingual and culinary information about Vietnam in various ways.”
Designed By: Nóra MészárosTutors: András Gosztom, Bódog Darázs Language Assistance: Nguyen Thi Thu TrangLocation: Budapest, Hungary
Annie International Inc.