Rufino 1949 Pays Tribute To Its Origins in a Unique Way

by Natalie Mouradian on 08/24/2017 | 3 Minute Read

Editorial photograph

Spanish-based Buenaventura Estudio have designed the bold, colorful packaging for Rufino 1949, a family-owned brand of artisanal food products.

Editorial photograph

“Rufino 1949 is a brand of food products being produced in a traditional and artisanal way for almost 70 years. The oven of the family bakery gave rise to this company that, at present, stands out for its exquisite and original jams, canned food and related products. 

We were entrusted with the task of redesigning both the brand and the several product lines, so that the new image combined both the tradition and the naturalness of the artisan, with the modernity and contemporaneity of the new flavors and gastronomic proposals."

Editorial photograph Editorial photograph Editorial photograph Editorial photograph

"The oven door of the original bakery is responsible for solving the project. This shape will be an element that accompanies the brand from the beginning, in all its expressions, as an allegory of the origin, of the made-by-hand, of what we want to endure: a door we want to keep open.”

Editorial photograph Editorial photograph Editorial photograph Editorial photograph

Designed By: Buenaventura EstudioPhoto: Marietta Arco.Location: Granada, Spain

Share

Facebook Twitter Email

You may also like