Tierra is a Conceptual Brand Inspired By The Great Outdoors

by Natalie Mouradian on 09/06/2017 | 3 Minute Read

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Student Sofia Llaguno designed the branding and packaging for Tierra, a conceptual brand that specializes in rustic products created for the outdoors.

“Tierra is a name that honors mother nature. The key influence is the connection between nature and us, with a clean and simple approach contrasting with an intrepid and vibrant touch.”

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“The beauty of being connected with nature delivers almost an immediate reward. Being outdoors brings us energy, excitement, and uncertainty. Tierra products are focused on inspiring and promoting outdoor adventures; both for the experienced and the amateurs, reflecting the authentic feel of California’s energetic environment.”

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Designer: Sofia LlagunoCredits: Alireza Jajarmi, Peggy Chu, Ray Dao, Kimberly Di SantoInstructor: Thomas McNultyLocation: San Francisco, USA

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