DIELINE AWARD WINNERS REVEALED

Monnet is Bringing the Cognac Renaissance to Life

by Natalie Mouradian on 09/05/2017 | 2 Minute Read

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MEGUSTA designed the luxurious branding and packaging for Monnet, a cognac brand with a historic background.

“Monnet is a cognac house founded in 1838. From humble beginnings, it became one of the top 10 cognac brands at the turn of the 20th century. After 1945, the brand's presence slowly decreased, except in Finland where it is a major brand, and in Russia.”

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“Megusta was commissioned to fully reposition the brand to give it the potential to relaunch internationally. Starting from the brand platform, the agency went on to develop the new brand identity and packaging design, delving into the brand archives, to give the brand a bold, distinctive and flamboyant style.

The whole marketing mix was then created by the agency: visual territory, photos, brand speech, key visual, illustrations, print material, video, web site…”

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Designed By: MEGUSTAStrategic Planning, Brand Concept and Creative Brief: Henri Sizaret, Pierre Courbon Creative Directors: Laurent Bouclier, Semi Jallali, Pierre Courbon Illustrator: Semi Jallali Photographers: Gilles de Beauchêne, Thierry des Ouches Copywriter: Katrin Holt Video: Benoit SaisonLocation: Paris, France

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