These kids’ snacks embody the traditional Japanese spirit. Masahiro Minami Design created the eye-catching packaging for KABUKI KIDS.
“KABUKI KIDS are Japanese snack cakes with a traditional light outer milk cake and sweet azuki bean filling. The packaging has been designed to honor a long tradition of the Hikiyama Matsuri festival and to commemorate the addition of the festival in 2016 to UNESCO’s registry of ‘Intangible Cultural Heritage of Humanity.’”
“This traditional float festival in Nagahama City, Shiga, started 400 years ago in the Azuchi Momoyama era. It is famous for a special kabuki performance by children on the float-stage. Just as traditional kabuki is performed only by men, this children’s kabuki is performed only by boys from the area, who go through intense training for the performance. These boys wear the traditional kabuki makeup, called ‘kumadori,’ giving the stage further authenticity and thrill.”
