Left and Right Design has created the packaging for Fire Fang Vodka. The design takes inspiration from shadow puppets while also reinforcing the bold notion of the product.
“Vodka’s taste is hot, such as flames like a tiger. It is fighting the nation of Russia’s traditional drink, brave like a wolf. It also is fast and flexible with a variety of fruit wine and the preparation of pre-tune wine, like a jaguar. These designs with tigers, wolves, and leopards, respectively express the three characteristics of the Volga: violent, brave and flexible.”
“Shadows are traditional Chinese children’s games. With only a light, you can change through the gestures to create a variety of animal images.
