Think Packaging designed the packaging for Bayly & Moore, a company that specializes in wedding photography.
“Bayly & Moore wanted to make sure that the way they handed over a couple’s finished wedding story was a beautiful ‘full-stop’ to that whole adventure. Considering the industry has become heavily digital, dominated by online galleries and social media posts, we aimed for a tactile and experiential way to deliver what was essentially a USB of image files and to bring back the excitement of getting a well-travelled package from the other side of the world.”
“The inner was designed to be kept readily available, to easily sit on a coffee table or a shelf at home without looking out of place. The chosen direction was a book style pack, bound with a 270gsm Ebony Black Colorplan wrap encasing multiple 1.5mm lightweight E flute corrugated layers, housing each individual element within its own custom cut-out. This not only locates everything with zero movements but creates a seamless, multi-joy opening experience – upon lifting each piece out, another unexpected surprise awaits underneath.
