Ode Brewing Captures The Spirit of El Paso Texas

Eme Design Studio created the packaging for Ode Brewing, which celebrates the city and locals of El Paso, Texas.

“An ode to El Paso. The challenge was to match the industrial and rustic feel of the place to the design of the cans. Using textures, colors and exposing the beer, we were able to transmit the atmosphere and concept of the place. It is the transparency of the locals that makes El Paso great. The can design's transparency is an Ode to El Paso as well, just like the brewery and eatery.”

Agency: Eme Design Studio

Art Direction and Designer: Joel Martínez

Location: El Paso, TX, USA