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Get Your Tresses in Fine Form with this Line of Hair Care

by Theresa Christine Johnson on 07/17/2017 | 2 Minute Read

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Whether you’ve got curly long hair or short fine hair, FORM is a line of products you’re going to love. Designed by Jones Knowles Ritchie, these sleek bottles emanate beauty and offer formulas for every hair type.

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“FORM is the first prestige hair care collection that celebrates beauty in all its forms and was developed to address the hair issues women have been facing for decades. The collection, which consists of ten products ranging from $22 to $32 at launch, will help make hair care simpler, by offering products specifically designed for individual hair needs. Whether hair is coily, curly, natural, relaxed or somewhere in between, FORM’s personal and versatile products will help.”

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“Jones Knowles Ritchie New York developed a visual identity system consisting of brand marks, typography, color, photography and communications to bring FORM to life. JKR also participated in selecting the name—FORM—which reflects the unique approach the brand has to combining specialized products based on an individual’s needs. Design firm, Bone+Black, created the bottle structures.”

“The new brand is the latest to come out of Walker & Company, founded by Tristan Walker, which was also behind the brand Bevel—the first shaving kit designed for individuals with coarse or curly hair to help reduce irritation and discomfort caused by routine shaving.”

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Designed by: Jones Knowles Ritchie

Country: United States

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