This Spirit is a New Take on an Old Lithuanian Tradition

by Natalie Mouradian on 08/10/2017 | 3 Minute Read

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Lithuanian agency étiquette has come out with the beautifully detailed packaging for Mead Nectar, a new honey-based spirit.

“Mead liquors have a strong historical background in Lithuania. They are traditional, if not ancient, and not too popular nowadays. The typical design in the category has an old-school feel to it. The product is often excessively decorated or comes in a special bottle.

The client wanted to enter the category filled with souvenir packaging, without having to create a special bottle.”

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“The task was to create a brand logo for a series of honey based liquors, and a label for Mead Nectar, the first drink in the series. We came up with a goal to create a more modern, yet ornamental look. It should appeal to both, older buyers looking for the traditional thing, and the younger ones in search of a visually pleasing drink to try out. The new design, the first under the Honey Legends brand, would be created for an existing bottle.”

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“The logo for Honey Legends was created to resemble an ancient wax seal, from the times when mead was an expensive drink, highly regarded by noblemen. For the label, a monogram was chosen to convey historicity and splendour. Letters M and N were combined for Mead Nectar. The result is a symbol that is both, modern and highly decorative. In the future, newly introduced drinks would have their own monograms. The color and shape of the label evokes a feeling of ancient scripts. Yellowish paper and various effects including foil, tactile UV varnish and embossing give the label a premium look and make it stand out in this highly decorative category.”

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Designed By: étiquette

Location: Vilnius, Lithuania

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