Hunt & Brew Coffee Launches Tattooed Packaging To Appeal to the Modern Man
by margaret andersen on 08/09/2017 | 2 Minute Read
"Inspired by unique coffee from all around the world, Hunt & Brew evokes each flavour’s individual attitude and personality through animals that are native to the origin. The predatory nature of the animals gives the brand its name."
"The single minded monochrome design and hand-crafted ‘tattoo’ style illustrations cut through on shelf and tap into the primary target – the ‘modern man’ who seeks a fresh, quality brew and appreciates aesthetics to match."
Designed By: Boxer & Co.Designer: Nicoletta Braach-MaksvytisCreative Director: Mark HaygarthIllustrator: Kerby RosanesLocation: Australia