Up Creative Consultants & Nick Verebelyi Consultancy teamed up to bring to life a pet owner’s healthy dog treat idea. Thus, Slurps was born.
“It was when Susan Gregory was told that her cat Bobbin needed to drink more and also lose weight that a product idea was born. Susan developed some low calorie liquid treats for Bobbin but her dog, Ruby, kept lapping them up too!
Susan wondered why pets can’t have tasty drinks that are naturally low calorie and nutritious. We all know water is the best source of hydration but sometimes even pets like a change. With this in mind she started cooking and testing her creations with a willing panel of around 120 pet tasters.
