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Check Out Fruitvale's Gorgeous Packaging

by Natalie Mouradian on 08/09/2017 | 3 Minute Read

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Lanjing Zhu designed this gorgeous packaging for Fruitvale, a conceptual Chinese cafe.

"Fruitvale is a new concept cafe that will open in 2018 in Guangzhou, China, which serves a varied range of healthy beverages from western-style smoothie to traditional Chinese tea."

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“The design project for Fruitvale focuses on the concept of East-meet-West and celebrates the unity of tradition and innovation of both cultures. Based on the oriental vibes, the design highlights the delicate details and textures of the products.”

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“On the one hand, the packaging provides all key information to the customers, which includes but is not limited to the origin, date, and production of the ingredients, to ensure that consumers understand the quality and freshness of the product. On the other hand, the minimal design reflects the brand’s philosophy of simplicity and quality. 

This project includes art direction and design for the menu and packaging.” 

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Designed By: Lanjing Zhu Location: Brooklyn, NY